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Ann Strong 

Ann Strong, offering spiritual business and life coaching to support small business owners in building their lives and businesses on their own strong spiritual foundation and their natural strengths and gifts.

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Your Coaching Business: Charge What You’re Worth?!

Are you worth $10/hour or a 10 million dollar net worth?

This inquiry makes no sense.

It's like asking if a sunflower is worthy of sun to help it grow and thrive.

How much sun?  How hot?  How many days of the week?  Which days?  More or less than neighboring sunflowers?  Are you kidding?!?

Your Coaching Business: charge what you’re worth – as a sunflower charges its worth?
Your coaching business: lessons from a sunflower!


If you'd like to enroll more clients, more consistently, then drop this connection between your fee and your worth.  Now.

Commit in this moment to knowing your intrinsic value and priceless worth.  

Commit to doing the numbers for your business to set your fee.  Make your fee an investment that calls your client to commit to themselves.

If you'd like support in living your commitment, we are calling a few courageous coaches to joining us in the small-group Thriving Coaches, Client Enrollment Immersion Program.

All the details and to apply . . .

Marketing coaching: Answering the question, "How much do you charge?"

One of my coaching clients recently asked:

As I start my coaching practice and tell people what I am doing, sometimes right in the beginning of our conversation I get the question, "How much do you charge so I can tell my friends?"

I know that a lot of coaches don't discuss fees until they have an introductory session and/or discussion so I'm wondering how you handle this sort of question upfront? Do you just tell them? Or do you tell them that you'll discuss it with prospective clients as they schedule an intro session with you?

Thanks in advance for any insight or advice you can lend!


And, I answered:

That is such a great question!

It’s important to give the person in front of you a real answer so they feel comfortable telling their friend something.  And, it’s important to not just give one number that might sound hairy-scary.

So, I give a range, saying something like, “It totally depends which coaching program fits them best.  Anywhere from a self-study program at $59, to a group program at $195/mo to working directly with me one-on-one for $595/mo.”

For some reason, people really like the idea of “coaching programs.”  I think it helps them see coaching as tangible.  So, the $59 self-study e-seminar is one coaching program, the $195/month 90-day course and group coaching is a second coaching program and coaching with me one-on-one for $545 or $595/mo (depending on if they choose to pay for 6 months in advance or by the month) is a third coaching program.


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